Fandango UI Redesign

Overview

Summary:

Fandango is a website where movie lovers would like to purchase tickets electronically through their websites in the hope to avoid long lines at theatres. Users are now on their phones and computers most of the time, finding it more convenient to buy their tickets online as it saves time and is more economical. Users are also fond of rewards when it comes to their membership giving them the motivation to swipe the card and earn those rewards such as free movies, merch or going to a red carpet event.

Responsibilities: UX Research

Collaborators:

Louise Enriquez:UX Researcher

Nadia Granata: UI Designer

TIMELINE

2 1/2 weeks to complete

Why Fandango

The problem with Fandango is that the Call To Action instructs users' to buy movie tickets, there's no smooth and secure transition window that allows them purchase movie tickets online. This leads to confusion,and lack of trust for the users' to buy tickets from Fandango's website as it is marketed as a third party site with the intention for a fast and efficient beating the long lines at a local movie theatre. Furthermore, the muted color palette results in a poor visual interaction with the website and lackluster.

What is Wrong with Fandango

No Clear Call To Action

No clear action
Link to purchase tickets can be confusing
Too many Hyperlinks

Too much White Space

Muted colour palette
does not have a movie site aesthetic
Turn off brightness and turn on Dark mode

Too many Ads

Links are distracting
No specific spot to anchor
What are the purpose for the ads

Does not have users attention

Website has no purpose
Font Styles are inconsistent
Visual Content are not where they are suppose to be

Research Process

1 stakeholder

Fandango is our stakeholder for this project

6 interviews

We were able to get six voluntary participants for our interviews

26 Survey Responses

We got 26 anonymous participants to answer our survey and were to get amazing KPI's for our project.

Key Interview Insights

After documenting and getting our participants' insights... My colleague and I went into Miro and started to do the layout work of our Observation Key Insights.

Users' Prefer to buy their online tickets at the movie theatres website
Collecting points with the reward of perks help users' come back to the site to purchase movie tickets
Membership plans will be considered for purchase as long as it is within reasonable price.
If movie theatre is associated or affiliated with a streaming service; it is a bonus to the user as they can also watch it at the comfort of their own home.

Observation Insights

With the Observation Insights, we intend to focus on what needs to be improved on the website as the redesign must attract more users to buy tickets from Fandango instead of the local theatres as it will help beat those long wait times. We also intend to make Fandango fully interactive with a movie-theme aesthetic.

More live interactions with the website
Dark mode movie aesthetic theme
Minimal ads as it is distracting
Remove unnecessary hyperlinks that are not related to the site
give clear call to action buttons
Consistent font styles and bolded
Smooth and secure payment transactions

Frequency of Response

Affinity Diagram

User Persona

Alyssa's Journey Map